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If you want to attract the best employees, make it harder for them to
get hired. This is advice from the author of The Passionate Organization,
Jim Lucas of the Kansas City-based Luman Consultants International. Maureen
Anderson, host of the syndicated radio program The Career Clinic,
regularly features Lucas on her show, and the following is a conversation
with him about how to find and keep good employees.
Organizations often lower the bar when they have
trouble finding qualified candidates.
Thats true, and I think its a big mistake. You want applicants
to know this is a nice place to work, its an elite place to work,
and we dont take just anyone who walks in the door. Good people
are drawn to that. Think of it like the admissions office of an Ivy League
university. If your advertising for the position says youre only
interested in the highest-caliber people, thats what youre
likely to attract.
You use Southwest Airlines as an example.
In a recent year, the company had 137,000 applications for about 1,700
openings. To my knowledge, they dont have any substantial difference
in pay or benefits. Southwest Airlines has created a culture thats
unique, and they sell that culture. They feel theyre on a mission.
They talk about flying people, not airplanes. That appeals to a person
whos as interested in serving others as they are in a paycheck.
How important is a competitive salary when hiring?
There is never any excuse for not paying people what theyre worth.
But what draws people to your company and keeps them there is a feeling
theyre accomplishing something and are valued for that. To find
good people, let them know that in the interview youre not going
to do a credential-experience matchup to the job description. The purpose
of the interview is to communicate the companys mission, and find
out if the potential employees passions are in line with that mission.
The ideal job candidate wants to feel like by working for you, they can
accomplish what theyre born to do. With that kind of connection,
keeping them is easy. Just stay out of their way.
In other words, dont babysit.
Exactly, I think the fundamental problem with management is, we ask the
wrong question. We ask, How do
I control my employees? Instead we should be asking, How do
I put my employees in a position to succeed? Most people don't like
someone looking over their shoulder while they work. It's demoralizing.
How else can you stay out of an employees
way?
Consider eliminating performance reviews. I think performance reviews
are a tremendous tool for alienating good employees. Theyre like
report cards. Youre telling someone if theyre naughty or niceand
most employees are turned off by that.
Without a performance review, how do you justify
giving someone a raise?
I suggest replacing them with performance agreements, where both parties
come to the table as equals. The employer shares what they need, the employee
shares what they can deliver, and you negotiate. Then you let them monitor
and measure themselves.
Wouldnt a savvy manager couch a performance
review as just that?
Perhaps, but thats where integrity comes into play. To find and
keep good employees, it helps to be a good person. We often set up either-or
scenarios. Either Im strong and tough and I get what I want, or
Im nice and Im kindbut I dont get very far in
life.
I dont buy that. I think you can be very straightforward, very no-baloney,
very directbut also very honest and gracious and kind. I think you
can make strong statements in a very caring way. You let people know Im
saying this strongly because my definition of loyalty is not, dont
rock the boat. My definition of loyalty is, I care about you and this
organization too much to not let this thing be said.
You know, finding and keeping good employees is easyif your company
is a fun place to work. Its like what they say about marriage: its
not so much finding the right person as being the right person. The more
integrity you show when hiring and managing, the less likely youll
need to do either one.
Maureen Anderson can be reached by e-mail
at maureen@thecareerclinic.com.
To order The Passionate Organization, call 800-262-9699 and to learn more
about The Career Clinic, go to www.thecareerclinic.com
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