Ventures
Uclick: The Future of Funny
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Work is just grins for Harry Campbell, President of uclick. |
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Inside a historic brick building at the northwest corner of the downtown loop, some of America's funniest characters are being uploaded to Web sites Internet-wide. Garfield, Doonesbury, FoxTrot, Cathy - they're all finding new homes on the Web at uclick, America's new digital content syndicator. The Kansas City location is a natural for uclick; the company spun off last February from locally-based Andrews McMeel Universal. Currently, uclick syndicates more than 100 content creators to hundreds of Web sites, including CNNi, MSNBC.com, Netscape and Salon.com. Content ranges from the funnies to Dear Abby, from the Universal crossword puzzle to editorial columns. All together, sites served by uclick are viewed by more than 110 million visitors each month. Those statistics make uclick the largest packager and distributor of comics and word games on the Web. That's not bad for a seven-month-old company - and uclick leaders believe they are just beginning. "We think uclick will be the 'go-to' place for humor entertainment on the Web," says John Howard, uclick CEO. "We're creating a brand new way for people to get their humor and entertainment. And, in the process, we'll stake out a creative presence on the Web and build a sustainable business." Although hyperbole is stock in trade for Internet companies, Howard's conviction is clear. He says that uclick's comics creators are very excited about this new medium. "They know it's a real enabler for them," he says. "We're talking above and beyond static comics." So just what is uclick talking about? Company president Harry Campbell modestly calls it "the future of funny." "With uclick, we're developing the next generation of entertainment content for the Web," says Campbell. "We're turning comics and word games into multimedia entertainment, complete with interaction, animation and sound. Just think of the possibilities. The bells and the whistles are just the start. We're offering people convenience, choice and depth. With online access, when you get back from a two-week vacation, you can catch up on Doonesbury with a few clicks. Or you can read Doonesbury while you're on vacation - even if the local paper doesn't carry the strip. "While you're online, you may decide you'd like more information about Doonesbury's creator, Garry Trudeau. Click, and you've got his bio. Want to check out the hottest up-and-coming talent? Just click, and there it is. And, if you want to buy a comic strip, you can do that, too." Campbell's previous positions in marketing and general management with companies such as Sprint and Procter & Gamble have, he believes, primed him to work at such an entrepreneurial and "new age" venture. He's excited that uclick has given him the opportunity to grow in his career, remain in Kansas City and be part of an energizing and very different kind of venture - one that's even fun. "The challenge in the digital world is to build a sustainable, profitable business," Campbell says. "Only a handful of companies have done that. Our spin-off from Andrews McMeel Universal gives us the ability to launch from a firm base, with branded assets that are already in America's conscience. People know Doonesbury. They know Cathy. They know Garfield. "Now, they'll not only get to see their old favorites in a whole new way; they'll also get introduced to a whole new generation of humor entertainment on the Web. uclick will be the nation's online levity leader." He's hoping to laugh all the way to the bank…. For more information about uclick, contact Suze Parker, by phone at 913.897.2400. Or, visit www.uclick.com. |