KEEP UP THE QUALITY
Just received my copy of Destination KC and Ingram's August issue. They're so good looking I sent them to a friend relocating here. For what it's worth - I was quite surprised at the Greater KC Chamber's monthly magazine - looking so like Ingram's. I met their editor recently and questioned the need for such duplication -- you can imagine the response. Continued success with your work.
Barb Engel, South Kansas City Chamber

"MARKETING BY LAWYERS"
In response to R. Pete Smith's Of Counsel column in the August edition. One of the biggest challenges facing attorneys is understanding the definition of marketing ("Marketing is the planning and execution of how you will meet your client's needs through positioning, promotion, pricing and delivery of your services.").

Today's successful law firms embrace marketing as a recognized business function and invest in integrated marketing programs to support business goals. Clients and prospective clients, do ultimately select an attorney based on his or her competence, specific skills, fair fees, and service delivery. However, there is an incredible amount of clutter in the marketplace and prospective clients are increasingly being bombarded by competing firms attempting to gain their business. While they are savvy consumers of legal services, they often don't know how one firm is different from the next. Firms recognize this fact; no long can you say your firm is the best in town. You have to prove it to the marketplace. Voila! Marketing!

Just doing a "good job" for a client is only a piece of solid business development. Firms that appreciate, understand, train and reward attorneys who understand and embrace marketing will be the successful firms of the future.
Kristin D. McDaniel
RSM McGladrey, Inc.

THE PLACE TO BE
I read with great interest the recently released Destination KC publication. As a person with real estate investments and interests to attract business to the region, I found Destination KC to be among the finest promotional pieces and informational guides to conducting business and living in the area.

The publication was concise, informative, well produced, diversified and it shed a very favorable light to the metropolitan area. It positioned Kansas City as "the place to be".

As compliments are few and far between, your organization should know that you produced a great publication all Kansas Citians can be proud to use in promoting KC. Thanks for making our jobs much easier.
M. Reynolds Overland Park, KS

CORRECTION
Charles and Marlys Casteel are the principle organizers, operators, and promoters of Turp, Inc., the organization described in the People section in the July issue. This credit was inadvertently excluded.